The growing influence of Tarot and Astrology
If you’re about to spend time with a group of millenials and need an icebreaker, you can be sure to utter ‘What’s your Sun sign?” to get everyone talking. In a world where science is touted as supreme, the younger generation is showing a burgeoning interest in spiritual esoteric practices, such as astrology and the art of Tarot.
Many are turning to Tarot and astrology and interacting with it from a psychological perspective, as these methods are much more than just divination tools. The appeal of spirituality is rooted in free will, where individuals can exercise their liberty to discover and choose what types of practices work and resonate with them.
Earlier this year, the ultra-popular astrology app called Co-Star, garnered 3 million subscribers, in addition to raising USD5 million (~RM20.94 million) in seed money. The app delivers tailor-made astrology updates pertaining to the individual natal chart, via algorithms. In fact, many millenials these days understand that natal astrology goes beyond identifying as just “one” sign, signifying their awareness of human nature’s inherent complexity.
On top of that, there’s also been a surge in popularity of Tarot channels on YouTube. Most of these YouTube readers put out monthly readings for each of the zodiac signs. Many of these channels have a multitude of views and followers, like how The Quietest Revolution channel has approximately 194,00 subscribers.
While traditionalists may view the occult as immoral or deviant, millenials are tapping into these ancient art forms to cultivate a better sense of self-awareness, to discover their place in the vastness of the ever-expanding universe. At the crux of it all, they’re merely utilising cosmic guidance to grow and evolve into their highest selves.