Advertising Advisory: MCO Extension in Malaysia
Advertising statistics are an indicator of key information during this strange period in our history. With the current financial atmosphere and increment in customer buys by web-based means, brands should grasp and put more resources into digital transformation.
Companies that neglect the importance of this will do so at their own risk. At this significant point in time, brands should put more effort into understanding their customers, their buying patterns, and the messages that will influence them throughout moments of their purchasing journey.
Buyers enjoy keeping up with brands they like, therefore reducing advertising ventures could be a mistake. As many have additional time at home, citizens are looking to the media and the web for updates, engagement and connection. Resulting from the COVID outbreak as well as the MCO, reduced advertising costs have created new pathways for brands to cater to existing and new market segments.